PROJECT TOPIC- ASSESSMENT OF RADIO AS A TOOL FOR EXECUTING THE CAMPAIGN AGAINST FAKE DRUG
1.1 BACKGROUND OF STUDY
Radio as a communication tool which has existed since the 18th century is as crucial as life itself, most importantly when it has to do with campaign against fake drugs. In life generally, radio communication efficiency among parties involves developing and shaping our economic system, food and drug system as well as other related need for well-being of people in the society.
The indispensable role of radio communication and as a tool for campaign against fake drugs makes it an art to be mastered and also act to be practiced to make life meaningful.
Communicating to large group of audience sometimes proves difficult for obvious reasons. In olden days, information dissemination assumed labourious processes either by metal gong, sound of hollow wooden device, signal, town crier, drumming and etc were sent to attract audience in the market square and village square. It is in this form that the traditional communication tools where adopted to inform people about existing fake drugs in the community.
However, reaching out to the large people, audience or wider coverage was difficult because of these applied physical efforts. For example, the town crier, his voice is not loud enough, compared to the use of radio. As a result, his natural voice cannot disseminate message that concerns fake drugs across to everybody in the community. This means that people who live a far from the location from where the town crier delivers his message would not be part of the information sharing process since they can only hear the sound of gong.
These human media effort was not enough to reduce the fake drugs menace in the rural area. Fortunately, radio communication came to enhance the society and as a result was used to campaign against fake drugs.
Radio as agent of communication is very pervasive because it reaches different place even into remote place that other mass media cannot reach and it is cheap to afford and use.
Rural areas are always filled with fake drugs due to the high level of illiteracy among the populace. Radio being a wireless transmission of signals through free space by electromagnetic radiation of frequency significantly below that of visible light can reach the remotest part of the world.
However, radio can be a major media for massive public enlightenment campaign against fake drugs. In explaining the popularity of radio in Nigeria, and by implication other developing countries, with specific reference to ruralities, (Okigbo, 1990:57) brings out some of the advantages of radio.
The attraction radio has for rural dwellers is derived from its cheap price and cost operation. Again, they (radio set) are easily portable and can be used by both the educated and illiterate. At the state level, some radio station broadcast more than 50 percent of their programmes in the vernacular languages.
Fake drugs are a very menacing thing and it is prevalent especially in Nigeria. Radio has always played a major role because it reaches the whole populace. Radio affect fake drugs which due to its dialectical advantages. Radio is greatly used to get the attention of either a normal illiterate in the north or an illiterate farmer in the south.
Drug law enforcement agencies uses also radio to propagate public enlightenment and awareness campaign on the menace of fake drugs. Knowing that fake drugs can be food items, drugs, beverages and so on which were deliberately and fraudulently mislabeled with the respect to identity and source which is harmful to health. It is essential to know how the fake drugs are combated against.
Radio has not only been of great importance and benefit since its inception, but has also played a major role in the fight against fake drugs over the years.
Developing nation like Nigeria has 75 percent of citizens living in the rural areas and most of them can only have access to the radio as mass medium. Considering the fact that the rural areas harbour the highest prevalent rate of fake drugs, therefore, importance of radio in the campaign against fake drugs cannot be over emphasized.
National Agency for food and drug Administration and Control (NAFDAC) over the years have been running some programmes against fake drugs on different radio stations. For instance on Federal Radio Corporation of Nigeria (FRCN), they have a programme named “NAFDAC and Your Health”. A public enlightenment programme that comes up on 5:30pm every Thursdays. It enlightens the rural populace and the entire citizens especially on the need to check for NAFDAC Reg No: on the drugs they buy, the expiring date, manufacturing date including other messages. Ray Power Fm also have same programme but in another time schedule “Consumer Speak” is a 30 minutes phone – in – consumer awareness programme services of radio Nigeria (FRCN). It is sponsored by Consumer Protection Agency (C.P.C) and Standard Organization Programme (SON). The programme is broadcasted every Wednesday at 8:30am in FRCN. This is to educate as well as enlighten consumers on their rights and responsibilities. Stakeholders are invited on the programme and they do the education of the masses.
Underscoring the importance of radio broadcast (Vadra, 2007), opines that television has limited utility due to lack of rural electrification, print is also handicapped because of poor literacy in rural areas. This underlines the importance of medium of propagation through radio broadcasting in reach as well as cost.
PROJECT TOPIC- ASSESSMENT OF RADIO AS A TOOL FOR EXECUTING THE CAMPAIGN AGAINST FAKE DRUG
1.2 STATEMENT OF THE PROBLEM
The rising incidence of fake drugs as reported by the media in recent times leaves some doubt on the effectiveness of radio in combating crimes in the society. Fake drugs are a global public health problem that causes death disability and injury. These products often contain insufficient quantities of active ingredients or with the addition of toxic substances or even without any active ingredient. With these, a consumer does not receive the complete treatment benefits and will either not receive from or will have a delayed recovery. This cause mobility, mortality and significant burden on the economy (WHO, 2006).
The problem of fake drugs have embarrassed our health care provider and denied the confidence of the public on the nation’s health care delivery system. The result of fake drugs proliferation has led to treatment failures, organ dysfunction or damage, worsening of chronic disease conditions and the death of many Nigerians. The problem became so bad that even when patients where treated with genuine drugs there is no response due to resistance caused by previous intake of fake drugs (Akunyili, 2005).
Fake drugs however, thrives more in Nigeria when NAFDAC, SON, CPC, Custom Services claims to be working tirelessly to curb it. This means that the effectiveness of these bodies and also radio in the campaign against fake drugs is questionable because it seems nothing has been done at all.
So, these burning issues are the problems that the study tends to proffer solution.
1.3 OBJECTIVES OF THE STUDY
The following served as the objectives of the study.
1. To ascertain the effect of radio as a tool for executing the campaign against fake drugs.
2. To examine the extent which Radio Nigeria (Unity FM) has gone in combating fake drugs in Abakaliki.
3. To access the challenges facing radio in the fight against fake drugs.
4. To find out how to overcome the challenges in order to position the medium for the campaign.
1.4 RESEARCH QUESTIONS
1. What role does radio play in the fight against fake drugs?
2. To what extent has (Radio Nigeria Unity FM) gone in the campaign against fake drugs?
3. what challenges do radio face in the fight against fake drugs
4. can the challenges be addressed
1.5 RESEARCH HYPOTHESES
Ho: – Radio does not play a good role in the fight against fake drugs.
H1:- Radio plays a good role in the fight against fake drugs.
Ho: – Radio Nigeria (Unity FM) has not gone far in the campaign against fake drugs
H1:- Radio Nigeria (Unity Fm) has gone far in the campaign against fake drugs.
Ho: – Radio is not facing any challenges in the fight against fake drugs.
H1: Several challenges are facing radio in the fight against fake drugs.
Ho: – The challenges cannot be addressed
H1:- The challenges can be addressed
1.6 SIGNIFICANCE OF STUDY
The study is very important because of its relevance to the common man in our society, researchers, academics, government, food and drug institutions and students who may want to visit this project work in time to come and most of its all, the entire world.
The study also will help policy makers towards eradication of fake drugs. It will also help media health campaign planners to know when and how to pass their message across.
And most importantly, the study would proffer directions on how fake drugs can be eradicated totally using radio or brought to its barest minimum.
1.7 SCOPE OF STUDY
Having a clear view of area of study will aid in achieving an excellent result to any research work carried out by a researcher; factors sometimes comes in to influence the scope of study, these factors could be lack of finance, time, lack of manpower and unwilling responses to fill the questionnaires.
For these reasons, the researcher has decided to limit the study within Abakaliki metropolis which is one of Unity Fm’s audience locations.