Project topics in Marketing Archive

IMPACT OF SALES PROMOTION ON MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN: (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM 21ST MARCH – 13TH JUNE, 2014.)

IMPACT OF SALES PROMOTION ON MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN: (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM 21ST MARCH – 13TH JUNE, 2014.) Abstract This study examined the Impact of Sales Promotion on Marketing of Soft Drinks in Abakaliki Urban: (Study of Sales Promotion Conducted by Nigeria Bottling Company …

PROJECT TOPIC ON “AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM” (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI)

PROJECT TOPIC ON “AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM” (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI) CHAPTER ONE 1.0    INTRODUCTION    This project tends to explore the distribution strategies of ice cream firms with reference to fan milk Nig Plc Owerri. Distribution in its broader interpretation means the management …

ASSESSMENT OF THE SUITABILITY OF ERGONOMIC SPECIFICATION IN THE CONTROL OF INDUSTRIAL ACCIDENT RATE IN AGRO ALLIED INDUSTRY. (A CASE STUDY OF ADALPALM NIGERIAN LTD)

ASSESSMENT OF THE SUITABILITY OF ERGONOMIC SPECIFICATION IN THE CONTROL OF INDUSTRIAL ACCIDENT RATE IN AGRO ALLIED INDUSTRY. (A CASE STUDY OF ADALPALM NIGERIAN LTD) CHAPTER ONE 1.0       INTRODUCTION                         Many agro allied companies in the Nigerian industries have made a substantial effort to reduce work-related injuries due to heavy lifting, repetitive motion, awkward and static …

EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCT IN EDUCATIONAL SECTOR EGBULONU

EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCT IN EDUCATIONAL SECTOR EGBULONU   CHAPTER ONE INTRODUCTION Marketing of service products can be traced back to the 18′1‘ century when Jean Baptise Say rejected Adam Smith’s notion that immaterial products ate not wealth because they were not susceptible of conservation. Jean Baptize argued that activities …

ENTREPRENEURS EDUCATION AS A WAY TO IMPROVE ECONOMIC GROWTH OF A COUNTRY

ENTREPRENEURS EDUCATION AS A WAY TO IMPROVE ECONOMIC GROWTH OF A COUNTRY CHAPTER ONE 1.0  Introduction Entrepreneurs and the small businesses they create are of no doubt economic stimulators. Through proper training techniques, societies create entrepreneurs that develop small businesses and as well maximize the economic potentials of the state, especially that of the rural …

EMPLOYEES’ PARTICIPATION IN DECISION MAKING AND ORGANIZATIONAL PRODUCTIVITY IN JULIUS BERGER NIGERIA PLC.

EMPLOYEES’ PARTICIPATION IN DECISION MAKING AND ORGANIZATIONAL PRODUCTIVITY IN JULIUS BERGER NIGERIA PLC.   ABSTRACT  The paper is a perception survey of employees’ participation in decision making and organizational productivity in Julius Berger Nigeria Plc. Bonny Island. It defines employees’ participation in decision making as a process of sharing influence in decision making among individuals …

EMPLOYEE PARTICIPATION IN MANAGERIAL WORKERS REWARD

EMPLOYEE PARTICIPATION  IN MANAGERIAL WORKERS REWARD   CHAPTER ONE INTRODUCTION 1.0  BACKGROUND OF THE STUDY Choosing the right reward and benefit system to improve employee productivity is tricky. If an employee chooses a reward that holds little meaning for her employees, productivity suffers. In addition, the employer losses the time and money spent on the …

EMPLOYEE BENEFITS AND ITS EFFECT ON EMPLOYEE PRODUCTIVITY (A CASE OF FIRST BANK OWERRI)

EMPLOYEE BENEFITS AND ITS EFFECT ON EMPLOYEE PRODUCTIVITY (A CASE OF FIRST BANK OWERRI) ABSTRACT Many factors contribute to an organization’s success in accomplishing its mission and objectives, but none more than the employer’s greatest assets, “an effective and efficient employee”. A high performing organization relies on an active work force with the required talent, …

PROJECT TOPIC ON THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF IMO STATE METROPOLIS)

THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF IMO STATE METROPOLIS)   CHAPTER ONE INTRODUCTION: Food production is geographically disposed and the task of linking the several food production centers with the consumption centers instance is critically dependent on physical distribution.According to Owen (1969:86) that …

EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR ( A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE

EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR   A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE   ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern …