Project Topics in Marketing Archive

PROJECT TOPIC ON JOINT VENTURE AGREEMENTS AS A TOOL FOR REVITALIZING NIGERIA’S SOLID MINERALS SUB SECTOR

JOINT VENTURE AGREEMENTS AS A TOOL FOR REVITALIZING NIGERIA’S SOLID MINERALS SUB SECTOR ABSTRACT The contribution of solid minerals to the Gross Domestic Product (GDP) and Foreign Exchange earnings of the country has been on the decline since the discovery of the Oil Minerals (Crude Oil) and its commercial exploitation in the late 1950s. The …

IMPACT OF SALES PROMOTION ON MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN: (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM 21ST MARCH – 13TH JUNE, 2014.)

IMPACT OF SALES PROMOTION ON MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN: (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM 21ST MARCH – 13TH JUNE, 2014.) Abstract This study examined the Impact of Sales Promotion on Marketing of Soft Drinks in Abakaliki Urban: (Study of Sales Promotion Conducted by Nigeria Bottling Company …

EFFECT OF LEADERSHIP STYLE ON EMPLOYEE MOTIVATION (A STUDY OF NIGERIA BREWERIES)  

EFFECT OF LEADERSHIP STYLE ON EMPLOYEE MOTIVATION (A STUDY OF NIGERIA BREWERIES)   ABSTRACT This study investigated, the effect of leadership style on  Employee Motivation, A study of Nigeria Breweries.  The main objective of the study is to find out the leadership style in Nigeria Breweries, and the effect of this style on motivation. In …

PROJECT TOPIC ON “AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM” (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI)

PROJECT TOPIC ON “AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM” (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI) CHAPTER ONE 1.0    INTRODUCTION    This project tends to explore the distribution strategies of ice cream firms with reference to fan milk Nig Plc Owerri. Distribution in its broader interpretation means the management …

ASSESSMENT OF THE SUITABILITY OF ERGONOMIC SPECIFICATION IN THE CONTROL OF INDUSTRIAL ACCIDENT RATE IN AGRO ALLIED INDUSTRY. (A CASE STUDY OF ADALPALM NIGERIAN LTD)

ASSESSMENT OF THE SUITABILITY OF ERGONOMIC SPECIFICATION IN THE CONTROL OF INDUSTRIAL ACCIDENT RATE IN AGRO ALLIED INDUSTRY. (A CASE STUDY OF ADALPALM NIGERIAN LTD) CHAPTER ONE 1.0       INTRODUCTION                         Many agro allied companies in the Nigerian industries have made a substantial effort to reduce work-related injuries due to heavy lifting, repetitive motion, awkward and static …

EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCT IN EDUCATIONAL SECTOR EGBULONU

EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCT IN EDUCATIONAL SECTOR EGBULONU   CHAPTER ONE INTRODUCTION Marketing of service products can be traced back to the 18′1‘ century when Jean Baptise Say rejected Adam Smith’s notion that immaterial products ate not wealth because they were not susceptible of conservation. Jean Baptize argued that activities …

ENTREPRENEURS EDUCATION AS A WAY TO IMPROVE ECONOMIC GROWTH OF A COUNTRY

ENTREPRENEURS EDUCATION AS A WAY TO IMPROVE ECONOMIC GROWTH OF A COUNTRY CHAPTER ONE 1.0  Introduction Entrepreneurs and the small businesses they create are of no doubt economic stimulators. Through proper training techniques, societies create entrepreneurs that develop small businesses and as well maximize the economic potentials of the state, especially that of the rural …

IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM (A CASE STUDY OF NIGERIA BREWERIES PLC AWO-OMMAMA IMO STATE

IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM (A CASE STUDY OF NIGERIA BREWERIES PLC AWO-OMMAMA IMO STATE ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, …

UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON THE GROWTH OF SMALL-SCALE INDUSTRIES (A CASE STUDY OF LINGAZ VENTURE AND MIND GLASS)

UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON THE GROWTH OF SMALL-SCALE INDUSTRIES (A CASE STUDY OF LINGAZ VENTURE AND MIND GLASS) ABSTRACT This work desires because of the need to know the importance of impact of Commercial Bank lending to small-scale industries both internal and external. The chapters one of this works lead us …

STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS IN IMO STATE (A STUDY OF JORDAN PRODUCT IN OWERRI MUNICIPAL)

STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS IN IMO STATE (A STUDY OF JORDAN PRODUCT IN OWERRI MUNICIPAL) ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of …