Our Blog

List of recently published project topics and materials

PROJECT TOPIC – ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTUERS BRAND NAME PRODUCT (A CASE STUDY OF DENCO FOAM LIMITED ONITSHA ANAMBRA STATE)

 ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTUERS BRAND NAME PRODUCT

ABSTRACT

The write is motivated into researching in the topic “ The Assessment of the influence of co-operate image on marketing a manufacturers brand name” products is carried out in Onitsha Anambra State with particular attentions to Denco Foam ltd in the process of conducting the research. The main aim of this research work is to find out the roles and benefits derived in engaging into co-operate image of a company. The researcher was of the view that good corporate  image will appear in the good book of consumer and also firms can establish corporate image through public relations. The project is structured  into five chapter one takes an introductory look at the influence of corporate image stating the problems, the purpose and the research questions, while chapter two conduct a review of relevant literature on the topic, chapter three explains the various methods used in this research work, chapter four deals with analysis of data, while chapter five deals with summary of the findings recommendations , conclusion, limitations of the study, suggestion for further research. In conclusion, the research is strongly of the view that if well planned corporate image activities were used, definitely it will influence the consumer’s behavior and also create mutual relationship between the company and consumer of the products.

 

CHAPTER ONE

INTRODUCTION

Companies or corporate bodies have legal existence. They are separated by legal entities and so, they are different from the owners. The owners have their own individual and is different from another individual and so do companies do to another even though they fall under the same industry, producing the same of similar products.   The image of a company is the way the company appears in the eyes of the public. How the public does look as – is the company  a good one or bad one, how about the product they offer, do they contribute to the development of the community?.  Business organizations have been trying to build a positive image in the mind of the audience because this book of the public and such a firm is likely to enjoy their patronage.

 

BRIEF HISTORY OF DENCO FOAM

Denco Foam limited Onitsha Anambra state is a company that manufactures foam, pillow, curtain and other indoor materials. The company is located at Nkpor Onitsha in Anambra State. It started its existence in 1985 as a one-man business. The owner Chief Godwin  Okafor in need of fund for expansion accepted to run the business as a private company after receiving money from friends and relations in 1983. The company got registered in 1990 and since then they had been enjoying limited competition from vita foam, the only competition at that time. The number of employees around 1985 were about 16(sixteen) but immediately after the expansion programme of 1990, the number increase to thirty-five (35). Presently the company has more than one hundred and seventy (170) employees across the state.

ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTUERS BRAND NAME PRODUCT

 

Denco foam has distributed out more than six town and states namely; Enugu, Aba, Obosi, Nnobi, Nnewi and Imo State. Apart from foam, the company also produce pillow curtains, bedspread and towel. They also have customers in Aba, Enugu and Imo state. They obtain their Raw material locally, especially from Northern State where cotton is produced at cheaper rate .At Present the company starts to face stiff competition from other manufacturing similar product. Among them are ; Mouka foam, Apaco foam, Marta foam, and vita foam.

STATEMENT OF THE PROBLEM

This is as a result of their increase in number. It appears that company is not equally communicating with their public effectively, this may be responsible for their loss of market share.      Companies have not been able to create public relation department that would have helped them to create good image for them. Huge amount of money to run a separate public relation department had also prevented the firm from creating their own, the inability of the company to employ qualified public relation department . Finally, the company inability to satisfied their employees means that employees are not comfortable with working with them so they will not have good things to tell the public about the company.

 ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTUERS BRAND NAME PRODUCT

TO GET THE FULL PROJECT TOPIC AND MATERIAL DELIVERED TO YOUR INBOX OR DOWNLOAD INSTANTLY, PAY N5000 Via: BANK
BANKACCOUNT NAME
ACCOUNT NUMBER
DIAMOND BANK
FREEMANBIZ COMMUNICATION
007 031 2905
FIDELITY BANK
FREEMANBIZ COMMUNICATION
560 028 4107
GTBFREEMANBIZ COMMUNICATION013 772 5121
ZENITH BANK
FREEMANBIZ COMMUNICATION
101 326 3297
OR Pay Online with ATMAfter Payment, you can use the chat app at the right-hand side of your browser to download the material immediately or Text Name, Title of the project paid for, your email address to 08060755653.Do you prefer paying with Bitcoin, Ethereum, Bitcoin Cash or LiteCoin?

Hits: 18

Was the material helpful? Comment below. Need the material? Call 08060755653.

This site uses Akismet to reduce spam. Learn how your comment data is processed.