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PROJECT TOPIC- CRITICAL EVALUATION OF THE STRATEGIC POSITION OF THE CEO IN A MODERN ORGANISATION (ZENITH BANK AS A CASE STUDY)

PROJECT TOPIC- CRITICAL EVALUATION OF THE STRATEGIC POSITION OF THE CEO IN A MODERN ORGANISATION (ZENITH BANK AS A CASE STUDY)

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

For any business to survive and compete effectively in this contemporary age (i.e., the last two decades of the 20th century to the current century), it must be sensitive to the changing environment; adapt rapidly to changes; and plan pro-actively. The major trends in this contemporary age are in the areas of (1) globalisation, and (2) forceful effects of the pervading ICT (Information and Communications Technology). Both have empowered the customer and other stakeholders that have to relate with businesses and organisations. Banks are particularly vulnerable to the vicissitudes of modern business because of the nature of their operations – provision of services backed-up and delivered by modern ICT tools to a globalised client-base and other stakeholders who desire only the best.

PROJECT TOPIC- CRITICAL EVALUATION OF THE STRATEGIC POSITION OF THE CEO IN A MODERN ORGANISATION (ZENITH BANK AS A CASE STUDY)

Therefore, banks must forge and imbibe strong visions and sound core values – built on a strong leadership and goodwill in order to be successful in the dynamic and changing business environment that they operate in. A bank must develop and utilise its internal capabilities and take advantage of emerging technology in order to position it pro-actively for the challenges ahead and master its operating business environment. These must be properly harnessed and directed by a purposeful and focused leadership who can plan proactively and dynamically.
Leadership is an important aspect of human management whose potent strength lies in its ability to positively influence process [i.e., follower-ship]
towards organisational goals and objectives. Leadership must develop Core Values, which must bind the bank [i.e., the organisation] together as a winning team in order for the bank to achieve its set goals and objectives. In strong, forward-looking organisations, leadership provides enduring visions, which articulate the bank‟s [i.e., organisation‟s] future state – that is, a statement of strategic intent describing the bank‟s aspiration for the future. A proper vision encapsulated by inspiring leadership must encompass the organisation‟s:
(1) Customer orientation,
(2) Employee Focus,
(3) its‟ organisational competencies, and
(4) Standards of Excellence.
Organisations rise and fall with its leadership. The CEO [Chief Executive Officer] of an organisation is the most pivotal leader in the modern organisation. The Chief Executive Officer (CEO) is the most important role in the management of an organisation. He is the highest-ranking corporate officer or executive officer. In closely held corporations, it is general business culture that the office of the CEO is also the chairman of the board. Specifically, one person shares the chairman and CEO titles while another person takes the presidency or may become chief operating officer (COO). Regardless, in virtually all cases where the CEO and president are not the same person, the CEO is of the higher rank and ultimate authority. As we had asserted earlier, organisations rise and fall with their leadership – mostly in the form of the CEO. Contemporary business is replete with the critical impact and roles played by the leadership in providing goodwill to their organizations such as:
 Raymond Smith, the CEO of Bell Atlantic,
 Jan Carlzon the CEO of SAS Airlines,
 Eckhardt Pfeiffer the CEO of Compaq Computers,
 Bill Gates, the CEO of Microsoft Corporation, etc.,
All these organisations have endured effectively over the years, and they continue to dominate and lead in their respective business industries mainly because of the critical roles of their CEOs.

1.2 STATEMENT OF THE PROBLEM

To what extent does a strong and inspirational leadership confer goodwill, leadership and dynamism on their organisation; and how critical a role doesan inspirational leadership play in organisational progress and dynamism in their industry of business operations – specifically, the Chief Executive Officer – with specific reference to Zenith Bank Plc?

1.3 OBJECTIVES OF THE STUDY:

The following are the objectives of this study:

(1) To identify the key issues that constitute key success factors and traits that constitute effective and inspirational leadership as they relate to the ability of a forward looking bank like Zenith bank plc to compete effectively and pro-actively in the Nigerian banking industry.
(2) To evaluate the leveraging impact of goodwill brought on by its CEO; on Zenith Bank‟s quest to be at the forefront of banking services and excellence in Nigeria.
(3) To analyse the impacts and strategic import of Zenith Bank‟s CEO on the bank‟s performance in the Nigerian banking industry.

1.4 RESEARCH QUESTIONS

PROJECT TOPIC- CRITICAL EVALUATION OF THE STRATEGIC POSITION OF THE CEO IN A MODERN ORGANISATION (ZENITH BANK AS A CASE STUDY)

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BANKACCOUNT NAME
ACCOUNT NUMBER
DIAMOND BANK
FREEMANBIZ COMMUNICATION
007 031 2905
FIDELITY BANK
FREEMANBIZ COMMUNICATION
560 028 4107
GTBFREEMANBIZ COMMUNICATION013 772 5121
ZENITH BANK
FREEMANBIZ COMMUNICATION
101 326 3297
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