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PROJECT TOPIC: EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

 EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

 

ABSTRACT

The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary source of data collection was used in gathering data from respondents. A structure questionnaire was designed by the researcher and validity by two experts from the statistics department was used to obtain data Chi-Square (X2) was used to test hypotheses formulated. It was discovered that package can attract with simple readable message about the product. The study concludes that cost of production has been as problem in production but, packaging without a quality, proper pricing, appropriate advertising and sound marketing plan is of little value. And recommends amongst others that they should be locked at as profit building of sales innovation rather than a cost cutting tool. In this sense, producer of omo should manage it and improve on their package design and package materials for the products.

 

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND TO THE STUDY

The importance of packaging goods in product marketing has made it indispensable despite the high cost. A package keep a product intact to final consumer package is very important even for perishable goods such as tomatoes. The importance of packaging can not be over emphasized, especially when one consider the severed function it performs in consumer attraction and satisfactions. The detergent industries represent a typical example of an important in the purchase decision. The package can be designed in such a way to attract attention in the shelves of supermarkets or stores.

Excellently designed packages are directly translated into difference in sales appeal. The study will examine the effect of packaging on consumer buying decision.

 EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

 

1.2       STATEMENT OF RESEARCH PROBLEM

Packaging is a very important element in marketing the product especially in the detergent industry.The strategic importance of packaging has been in area of improving the product performance. Despite the indispensable value of packaging. The research is faced with the problem of knowing why money products are sold unpacked or poorly packed in our markets

 

 EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

 

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BANKACCOUNT NAME
ACCOUNT NUMBER
DIAMOND BANK
FREEMANBIZ COMMUNICATION
007 031 2905
FIDELITY BANK
FREEMANBIZ COMMUNICATION
560 028 4107
GTBFREEMANBIZ COMMUNICATION013 772 5121
ZENITH BANK
FREEMANBIZ COMMUNICATION
101 326 3297
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