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PROJECT TOPIC- IMPACT OF TELEVISION IN RESTORING NIGERIA CULTURAL HERITAGE (A STUDY OF ONUEKE EBONYI STATE, NIGERIA TELEVISION AUTHORITY NTA AND EBONYI BROADCASTING COOPERATION EBBC)

PROJECT TOPIC- IMPACT OF TELEVISION IN RESTORING NIGERIA CULTURAL HERITAGE (A STUDY OF ONUEKE EBONYI STATE, NIGERIA TELEVISION AUTHORITY NTA AND EBONYI BROADCASTING COOPERATION EBBC)

Abstract

This study examined the impact of television in restoring of Nigeria cultural heritage (A study of Onueke Ebonyi State, Nigeria Television Authority NTA, Ebonyi Broadcasting Cooperation EBBC) The primary objective of the study is to determine if there is any television programmes of NTA and EBBC that help in the restoration of culture in Onueke, Ebonyi State. Relevant literature was reviewed. The survey research method was used, and  interview and personal observation, the data collected  were analyze with the aid of frequency structured  and unstructured tables, simple percentage,  and hypothesis was test using chi-square statistical  method. The findings shows that there are numerous of NTA and EBBC television programmes that help in the restoration of culture in Onueke, which  includes “Nnoko Ezinulo” of NTA, “Egwu Anyi” and “Oge Umuaka of EBBC. The researcher recommended that television stations should be equipped with adequate facilities to enable it give wider coverage to cultural activities since it is people in the rural area practice culture most. And therefore, recommended the federal and state government to assist in the restoration of culture through the ministers and commissioners of culture and tourism that will be initiating cultural carnivals both in the state and federal level. Also that Nigerians especially Onueke people should accept and treat their culture as the best in the world.

CHAPTER ONE

INTRODUCTION

  • Background of the Study

Nigeria is one of the largest (923,768km2) and geographically, socially and culturally most diversified African countries. It is most populous country of Africa, the population according to National Population Commission (NPC) states that the population of Nigeria is 187,171,869 since (1950-2016) based on the last United Nations estimates. And potentially one of the richest, richly endowed with human and natural resources. People with diverse cultural heritage are currently loosing her culture to the western culture as a result of negligence and other factors. Hence, there is need to restore and preserve her culture from total collapse and disappearance.

This explains the aim and objective of this study which seeks to examine the role of the television in restoring of Nigeria cultural heritage, a study of Onueke, Ebonyi state, Ebonyi Broadcasting cooperation (EBBC), and Nigeria Television Authority (NTA).

Culture according to the New method English Dictionary is defined as the manners and customs of a people. Banks. J. A and Mcgee. C. A. (1989), most social Scientists today view culture a consisting primarily of the symbolic, ideational and intangible aspect of human societies. The essence of a culture is not its artifacts, tools or other tangible cultural elements but how the members of the group interpret, use, and perceive them.

No wonder, Damen, L. (1981), postulates that culture: learned and human patterns. These patterns and models pervade all aspects of human social interaction, culture is mankind’s primary adoptive mechanism. Every society has a culture which she is proud of and is sustained by culture whether or not such culture is appreciated by outsides. It is mark of identify. This culture is transferred or handed down from one generation to another through television which is one of the most appreciate channels of communication.

Communication according to Jayaweera (1991, In Okunna ,2002), is an interaction process through which persons or groups relates to each other and share information, experience and culture.

Nwosu (1996, in Aliede et al 2005), sees communication as sharing of meanings, ideas, thoughts, experiences, information’s or opinions from person to person, from person to group or even group to group.

Different communication scholars have defined communication in various ways, E.H. Ikpe in his article on Organization communication and Akpan (1990) aptly summarized and group these definitions into three categories namely: those that stress meaning sharing: those that include any kind of influence with or without intent. It is a process through which needs, emotions, desires, goals, and sentiments are expressed among human beings using codes, symbols and languages understood by the parties involved in the process in Akpan (1981).

For communication to get its targeted audience, it must pass through channel called television. The indispensible feature of television makes it the most powerful medium of mass and cultural communication. Because television posses the enviable qualities of audio-visual pictures and text and barriers breaker of illiteracy, language and distance.

This study is aimed at finding out if the television as a tool of mass communication recognizes it duty and obligation to the society, especially in the area of restoring culture in Nigeria.

This study also intents to touch a certain rural area to know the extent at which the television carries out its roles in restoring culture in Nigeria. It focuses on Onueke, a rural autonomous community in Ebonyi state precisely. It considered the type of food they eat, the way the dance, the music the play, their traditional attire and including the festival they use to celebrate etc.

This study also interested to know the effective coverage of Nigeria Television Authority (NTA), and Ebonyi Broadcasting cooperation (EBBC) in the ground of cultural restoration in Nigeria, especially that of Onueke in Ebonyi state.

Onueke Ezza share boundaries with neigbours like Abomege, Ikwo, Ezza North, Oshirri etc. Ezza people are also known as farmers of great merit. Wallace, who was an agricultural officer in Abakaliki. Chapman corroborated the above assertion of Wallace in Njoku. A and Nworie .P. (2010, P.194), thus:

The Ezza is renowned as a farmer of great merit,

 He produces the largest yam and yam head on record”.

 P.194.

people of Onueke also engage in other activities like black smiting, production of farm tools like hoes, cutlasses, hunting guns, etc. in Eke market, they also produce local baskets and mats, they also do trading, there are some others who work in government and public services.

PROJECT TOPIC- IMPACT OF TELEVISION IN RESTORING NIGERIA CULTURAL HERITAGE (A STUDY OF ONUEKE EBONYI STATE, NIGERIA TELEVISION AUTHORITY NTA AND EBONYI BROADCASTING COOPERATION EBBC)

  • Statement of the Research Problem

All mass media be it radio, newspaper, television, have pre-determined objectives includes information dissemination, education, entertainment, promotion, preservation and restoration of culture etc.

According to Eziechi, I. (2006), However, television performs these functions much better because of its ability to cut through the barrier of illiteracy. And also power of audio-visual, which makes television indomitable when you talk about tools of information and cultural dissemination.

However, the following are the problems the researcher would want to look into:

  • To know why EBBC and NTA Cultural programmes are inability to cut through interior rural areas.
  • What the EBBC and NTA will do in restoring culture of Ezza Onuke people
  • To know the extent Egwu Anyi cultural programme of EBBC help in restoring culture of Onueke people
  • To know also the extent Nnoko Ezinulo Programmes of NTA help in restoring culture of Onueke people.
    • Objectives of the Study

This research is wholly undertaken to examine the impact of television in restoring Nigeria cultural heritage. After the examination, one should be able to know what the Nigeria culture looks likes, more especially culture of Ezza Onueke, Ebonyi state, and the contribution it has made so far in national development, and on the society and then make necessary recommendation these are to be done with the following objectives in mind.

  1. To access if there is any cultures programmes of EBBC and NTA that help in restoration of Ezza Onueke culture.
  2. To determine the extent Egwu Anyi Programme of EBBC helped in restoring Ezza Onueke’s Culture.
  3. To examine the extent Nnoko Ezinulo Programmes of NTA helped in restoring culture of Onueke people.
  4. To ascertain if there is an extraordinary thing that EBBC and NTA should do in restoring of Onueke culture.
    • Significant of the Study

This study will be of immense help in identifying cultural heritage, especially of the people of Onueke, Ebonyi Stae.

  • The study will also help to determine if the cultural programmes of EBBC AND NTA. Has any effect on the culture of Onueke people.
  • The solution and recommendations that would be made after this study will contribute immensely to the promotion of cultural programmes on both NTA and EBBC television.
  • Finally, this study will be great important to intending researchers, because it will serve as a reference and a guide to them.
    • Research Questions
  1. To what extent does Egwu Anyi cultural Programe of EBBC help in restoring culture in Ezza Onueke?
  2. To what extent does Nnoko Ezinulo cultural programmes of NTA help in the restoration of culture in Onueke?
  3. In what ways does the Egwu Anyi and Nnoko Ezinulo programmes of EBBC and NTA help in restoration of the culture of Ezza  Onueke people?
  4. How does Egwu Anyi and Nnoko Ezinulo Programmes of EBBC and NTA reshaped the life style of Onueke people?
    • Research Hypothesis

H0: Egwu  Anyi cultural progrmames of EBBC does not help in restoring culture in Ezza Onueke.

H1: Egwu Anyi cultural programmes of EBBC help in restoring culture in Ezza Onueke.

H0: Nnoko Ezinulo cultural programmes of NTA does not help in the restoration of culture in Onueke.

H2: Nnoko Ezinulo cultural programmes of NTA help in the restoration of culture in Onueke.

H0: Egwu Anyi and Nnoko Ezinulo programmes of EBBC and NTA does not help in restoration of the culture of Ezza Onueke people.

H3: Egwu Anyi and Nnoko Ezinulo programmes of EBBC and NTA help in restoration of the Ezza Onueke people.

H0: Egwu Anyi and Nnoko Ezinulo programmes of EBBC and NTA does not reshaped the life style of Onueke people.

H4: Egwu Anyi and Nnoko Ezinulo programmes of EBBC and NTA reshaped life style of Onueke people.

  • Scope of the Study

This study is narrow down to Onueke, Ezza South Local Government Area of Ebonyi State. It has been chosen as the area in carrying out the research on this project, and all research done is pegged to Onueke, Ezza South Local Government Area in Ebonyi State. It is important to note that the findings of this research are based on the result gathered from Onueke.

This research also concentrated on Ebonyi Broadcasting Cooperation (EBBC) and Nigeria Television Authority (NTA) to know how this two broadcast media help in restoring Nigeria cultural heritage.

 

  • Limitations of the Study

This study include: The inability of the researcher to meet most of the prominent politicians in Onueke, who would have provided adequate and more useful information relevant to this study. Academic year, hence the problem of time is even more amplified when considered that the researcher had to attend to other aspects of his study other than the researcher work and academic studies are run concurrently.

Finally, the studies are limited to information obtained from text books and of course my notebooks, are immense information to this project and internet is the most important sources of this project.

  • Assumption of the Study

For the purpose of this study, the following assumptions were made:

  • It is assumed that the television does not focus its coverage on rural areas.
  • That viewer is found more in the urban area than the rural areas.
  • That the television does not help in restoring culture in Onueke, Ebonyi State.
  • It is assumed that the television has contributed in the negligence of our culture today, instead of it to help and restore it.
  • Also that the television has not impact enough in the restoration of Nigeria cultural heritage.

 

  • Definition of Terms

Conceptual Definition of Terms

ROLE: The function or duty of a person or thing.

TELEVISION: Is an audio-visual medium that has the ability to research mass audience.

RESTORING: Bring back of some thing to its original form.

CULTURE: Is a total way of life of people through which a given set of people are identified or known.

ONUEKE: Is a community that is located in Ezza South Local Government Area (LGA) of Ebonyi State of Nigeria.

 

Operational Definition of Terms

ROLE: The operational or duty of the television in restoring the culture of Onueke people.

TELEVISION: The channel or medium through which the culture of Onueke is communicated through television programmes etc.

RESTORING: Restoring, promoting preserving and spreading of the culture of Onueke by the television.

CULTURE: The total way of life of the people of Onueke, which includes their festival such as the “Neswe Ohake Aku, Onwa Eke, Eke-Okpoto, Awuwu Eke festival etc.

ONUEKE: A community in Ezza South Local Government Area of Ebonyi State, and also the area of the researcher.

PROJECT TOPIC- IMPACT OF TELEVISION IN RESTORING NIGERIA CULTURAL HERITAGE (A STUDY OF ONUEKE EBONYI STATE, NIGERIA TELEVISION AUTHORITY NTA AND EBONYI BROADCASTING COOPERATION EBBC)

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