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PROJECT TOPIC: IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN ORGANIZATION

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN ORGANIZATION

 

Abstract

This project titled importance of distribution channels of the marketing of a project in an organization. The researcher used the secondary source of data collection method involved sourcing information from the relevant textbooks, magazine, journals and the internet. It was observed in this study that a poor channel of distribution is the root cause to their high cost of production, therefore, any organization that desire to achieve its goal and objectives efficiently and effectively must as a matter of necessity increase it control over it distribution channel and monitor their activities more effectively.  

 

CHAPTER ONE

INTRODUCTION

BACKGROUD TO THE STUDY

Distribution channel is one of the major factors that can ensure the success of any organization.The distribution channel is of  great importance in the marketing of goods and services. The activities involved in the production and distribution of goods and services is for it to get to the ultimate users. Consumers satisfaction being the vocal point in making effects, must be put together to affect the effectiveness of distribution channel decisions.

The distribution decision is concerned with selecting and locating middlemen to effectively move product from factory to consumer or customers. The objective is to organize a system of transportation storage and communication that will make the goods and services available to potential consumers. To be cost conscious the system must minimize the cost of storing and shipping merchandize while maintaining and improving sales to the ultimate consumers in addition to the channel members must be effective to do better job making the company’s product available to the final consumers.

Hence in selecting a distribution channel many variables must be taken into consideration, this variable might include most of the times the nature of the product, the targeted customers, location, and the financial ability of the company, economic factor and available channels of a particular point in time. One of the roles in distribution channel is to convert potential buyers into profitable buyers. In order words channel member must not just serve market but must also make market. The distribution channel ensured constant flow of products form the point of production to the consumption at the time.

The most imitative product that have price and promoted attractively is worthless without effective distribution channel.Thus the distribution channel members can create place and time utility to facilitate possession utility.

 

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN ORGANIZATION

 

1.2     STATEMENT OF THE PROBLEM

For instance, the Nigeria bottling company was incorporated in 1953, today; it has other branches located in various part of the country. Fanta, Coca-Cola, and Crest bitter Lemon, Eva water and Five alive are heavily distributed to dealer from being plant, the question is whether it is heavily distributed within the state or not if the quality of the product is nothing to write home about, it must be known here that the quality does not worth it to satisfy the consumers need. The Nigeria consumer actually, is not caught by any diplomatic attitude towards foreign goods.

 

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN ORGANIZATION

 

 

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