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PROJECT TOPIC- MARKETING OF AGRICULTURAL PRODUCT PALM OIL IN ANAMBRA STATE A CASE STUDY OF IGBARIAM FARM SETTLEMENT

PROJECT TOPIC- MARKETING OF AGRICULTURAL PRODUCT PALM OIL IN ANAMBRA STATE A CASE STUDY OF IGBARIAM FARM SETTLEMENT

ABSTRACT

Marketing is any human activity that is directed at satisfying needs and wants through exchange process. It serves as the life-wire of the economy without which their will barely be the  need for any production. In the view of the aforementioned, this study seeks to analyses marketing of agricultural product palm oil in Anambra state using it as a major focus, with aim to determine problems areas and giving recommendations for change. In order to arrive the intended goals, this work is structured into five chapters:-

Chapter one is the introduction which comprised the back ground of the study, statement of the problem, purpose of the study, significant of the study, assumptions of the study, research question, hypothesis were formulated using Hi and Ho Hypothesis, Delimitation of the study and definition of terms.

Chapter two highlighted the literature review which focuses on theoretical frame work product, place, promotion, price and review of past research.

Chapter three, explained the research methodology adopted, it covers methods of investigation source of data, population, sample size, distribution and retrieval of the instruments and analysis of data.

Chapter four focused on the presentation and analysis of data collected, production units and characteristics of the product, existing marketing system of IFS. Evaluation of the existing marketing system of IFS, Test of hypothesis formulated and discussion of findings.

Chapter five presents the finding, conclusion and recommendation, summary of the finding and limitation of the study.

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

Sometime in the past, long before oil rigs, pipe lines and refineries become part of the country’s physical and economic land scope, Nigeria fed its 60minllion population from its agricultural output. Then agriculture was the major revenue source for Nigeria. It was a surprising thing that agriculture suddenly lost its prime position in the economy’s revenue contribution to a sudden upsurge in crude oil production.

Not withstanding whatever may be happening in the agricultural sector of the nations economy, agriculture still continue to be the broad base of the economies, as well as the most dominant sector in terms of the volume of employment generation for the teaming labour force of the country. It is an obvious thing that most governments never failed to acknowledge the important and impact of agriculture in our national life but they have failed to give it the needed attention.

Consequently, upon the above statements, one would smartly ask, what about the nations? This is relevant to known because marketing obviously serves as the life wire of the economy without which there will barely be the need for any production in the economic complexities of today’s societies different form what obtain in the early man’s subsistence economy.

Thus the truth is not far fetched, it is contended that efficient marketing of agricultural products can indirectly increase their production by reducing waste and thereby increasing marketable surplus. At this point, looking into the marketing of Anambra’s agricultural product is called for because since production is adduced the most basic process in the world economy, marketing is the second most basic process only to production. (i.e. agriculture).

Both had therefore remained, and will continue to remain complementary in order to fulfill the task of satisfying man’s needs. In the same manner, it is necessary to focus our search light, especially at this time, on the marketing of agricultural product in Anambra state particularly in appreciating the fact that the prices of palm oil continues to rise higher and biting even harder including in the rural areas the base of agricultural activities of the state.

Thus, it becomes most important at this juncture to appraise the marketing process of agricultural products in the state as  this could be one of the reasons why there is still  evidences of agriculture constituting a very important sector of the Nigerian economy. Finally, Igbariam farm settlement which serves as a case study is a rural area in Awka North capital of Anambra state. This place has enough landmass, which make settlers/ farmer their main occupation. They product palm oil, cassava, pineapple, groundnut, maize, vegetable etc in this study the focus will be marketing of palm oil in Anambra state.

PROJECT TOPIC- MARKETING OF AGRICULTURAL PRODUCT PALM OIL IN ANAMBRA STATE A CASE STUDY OF IGBARIAM FARM SETTLEMENT

1.2                   STATEMENT OF THE PROBLEM

In carrying out some of its functions, Igbariam Farm settlement engages in the production and marketing of agricultural products. But one can ask, how efficiently and effectively is this community performing and handling these two functions? Are its production units producing, and if yes, is there sufficient or enough supplies from the production unit? What is the nature of existing marketing system of these establishment and is the system appropriate? Are they satisfying the demand of her markets?

Before answers to the above questions can be supplied, research work must be conducted and carried out. This study therefore intends to research on these questions to find out what the situation is in Igbariam Farm settlement.

  • PURPOSE OF THE STUDY

The purpose of this study is strictly to provide answers to the problems earlier defined. Accordingly. The study aims at carrying out an empirical and detailed study on the production and marketing of agricultural products of Igbariam farm settlement. In doing this, the researcher intends to:

  1. Investigate and appraisal the production and marketing activities of the establishment.
  2. Consequent upon the appraisal, the study intends to find out the production and marketing problems of Igbariam Farm settlement.
  3. Know the role of marketing function that should be performed by Igbariam Farm settlement in the course of marketing its products will be established.
  4. Lastly the study is geared towards making recommendations. Such recommendations will aim at improving the production and marketing activities of Igbariam Farm Settlement thereby helping them to achieve it objectives.

1.4       SIGNIFICANCE OF THE STUDY

This research work is significant in many ways, one, it will provide the researcher an opportunity to match the classroom theoretical knowledge to which she is more familiar and the practical aspect of her programme that involves interaction with people, her market proper. It shall add to whatever is already known in relation to agricultural products marketing in Anambra state, and possibly, depending on the finding of the research, suggest new trend in the marketing functions and efforts with a view of making agricultural  products more readily available and at an affordable price.

The result of this work shall enable Igbrariam Farm Settlement review it production and marketing activities so as to adopt t the consumers needs thereby positioning itself well for a healthy and planned growth. The nation at large will benefit from the study in that the improvement in the operations of Igbariam Farm Settlement resulting from this study will increase production and marketability of agricultural products.

Finally, other social needs such as provision of employment opportunities will be expose through the study too. Through effective and efficient agricultural marketing and consequent realization of profit, the farmers will be motivated and induced to invest more in agriculture and search for improved means of production in order to increase output.

  • ASSUMPTIONS OF THE STUDY

In this research I assume the following

  1. That Igbariam Farm Settlement will have marketing department as well as marketing manager.
  2. The using of the 4p’s in marketing of the palm oil to their customers.
  3. The management and all the respondents will read and answer the questionnaire honestly and objectively.

Finally, that Igbariam Farm settlement will also have sale force in marketing of palmoil.

1.6       RESEARCH QUESTION

This study sought answers to the following research questions.

  1. The supplies from the production unit is sufficient?
  2. Is marketing system existing in Igbarian Farm Settlement?
  3. Is the Demand of their consumer satisfied?
  • HYPOTHESES

The following hypotheses will be tested

  1. There is Adequate supply, of palm oil from production unit of Igbariam Farm Settlement
  2. The existing marketing system of Igbariam Farm Settlement is appropriate
  3. Is demand of palm oil from customers of Igbariam Farm Settlement satisfied?

PROJECT TOPIC- MARKETING OF AGRICULTURAL PRODUCT PALM OIL IN ANAMBRA STATE A CASE STUDY OF IGBARIAM FARM SETTLEMENT

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