PROJECT TOPIC- ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS
This research work titled the role of retailers in the distribution of consumer goods is to determine the crucial function of retailers. Also to determine the possibility of eliminating functions. Several research methods were used in gathering and analyzing data. But two main methods primary and secondary sources were used, books, journals, periodicals and magazines were mainly constructed. This was to have broad knowledge of distribution and the function of retailers. Questionnaire and personal interview were equally very useful. From our findings, we discovered that the role of retailers is important that it cannot be eliminated, it is said that you can eliminate their functions. Of course, we cannot enumerate all the findings here. Based on our findings, through analysis and testing of hypothesis some recommendations were preferred. One of such recommendations is that the government and producers should always evaluate and control the retailers in other to forestall two much influence and control on the part of the retailer.
- BACKGROUND OF THE STUDY
Any organization selling to final consumer whether it is a manufacturer, wholesaler or retailer is doing retailing. It does not matter how the goods or services are sold (by person, mail, telephone, vending machine or internal) or where they are sole (in a store, at a street, or at the consumer’s house).
As a result of this, several businesses have emerged, as retailers help in the distribution of consumers goods, but in spite of this effort, some consumers still believe that their function is not important and therefore it should be eliminated.
It is therefore the purpose of this research work to find out the reason for the continuous agitation by consumers and also to proffer solution to this effect.
The researcher will also work extensively to ascertain how the retailers facilitate the flow of consumer goods from the producer to the final consumer.
By so doing the consumer will now found out that the function of retailer in the distribution of goods is important.
- STATEMENT OF RESEARCH PROBLEMS
The researcher has been able to identify a problem which in fact has aroused its interest in trying to find a solution to it.
The problem therefore, is about the credit facilitates. Many retailers are unable to continue as a result of lack of capital which the customer (consumer) are holding in form of credit facilities offered them. When too much credit is allowed, capital will be drastically affected which may lead to failure of the business unit.
Another major problem in the distribution of consumer goods is lack of advertisement. Retailer should not over look the wise saying in business if you do not say I am, nobody will know there you are. Many retailers fail because they think advertising is a waste of money and energy. That is why the general public has a poor understanding of this channel of distribution.
- OBJECTIVE OF THE STUDY
For the purpose of this work, the researcher aim at achieving the following:
- To know whether the use of retailer is justifiable, irrespective of the additional cost, their presence or operation put on consumer goods.
- To determine the relative importance of retailers from the view point of its continuous usage.
- To determine the circumstance in which the retailer could be eliminated from distribution of consumer goods to the final consumers.
- To discuss and identify the present type of retailers in the distribution of consumer goods.
- SCOPE OF THE STUDY
The research work is actually going to be limited to a certain features. It will be focus on the distribution of consumer goods by reviewing various literature and journals related to the topic.
The retailing system and its effective management and the classification of consumer goods. As were as the various type of retailers will be examined in details.
The importance and function carri