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PROJECT TOPIC- STRATEGIC PLANNING: A VERITABLE TOOL IN THE PRACTICE OF PUBLIC RELATIONS (A STUDY OF ANAMBRA STATE PRIMARY EDUCATION BOARD, (SPEB) AWKA)

PROJECT TOPIC- STRATEGIC PLANNING: A VERITABLE TOOL IN THE PRACTICE OF PUBLIC RELATIONS (A STUDY OF ANAMBRA STATE PRIMARY EDUCATION BOARD, (SPEB) AWKA)

 

ABSTRACT

Public relations is a potent strategy for the survival of any organization. It is not gift: It is a profession and discipline that demand hard work form its practitioner in order to succeed. Any organization that uses public relations as a fire-fighting tool will run into big crisis. This is because it is reasonable for an organization to inform and deliberate with public relations personnel of an organization before a retrenchment exercise is carried out. But it is wrong to carry out retrenchment exercise without consultation and then ask the present to go and address the press after exercise has been carried out.
However the dynamic nature of ma and the society, in which avarice, corruption, agreed and the love for materialism is the order, have caused public relations practice, especially at organization, to assume a business society.
It is this modern concept of public relations practice, just like nay other business, that makes it imperative for public relations practitioners to establish themselves and their public especially client and employees.
It is assumed that public relations practitioners should apply strategic planning in their practice(s). The question remains “how well is this done”?
It is assumed that public relations practitioners should apply strategic planning in their practitioner(s). The question remains “how well is this do?
The question above is what this research work is poised to answer. The study is also a response to the death of indigenous work in public relations.
The project is therefore divided into five chapters viz; chapter one is the introductory aspect, chapter two is the review of relevant literatures; chapter there is devoted to strategic planning process: chapter four examines public relations in perspectives and chapter five is summary, conclusion, recommendations and suggestion of further studies.

CHAPTER ONE
INTRODUCTION

1.1 BACKGROUND

The practice relations has been with man since time immemorial. Man, both in the past and in the present, wishes to be identified as one ho is kind, truthful, credible, emphatic and generous? All these attribute will enable him to earn goodwill, confidence, trust and support in his bid to accomplished a task from others, therefore, the relegation of effective public relations action and practice by an individual or a corporate organization will no doubt elicit doom and disaster. In fact, public relations practice has been overwhelmingly cultivated buy modern business to help them achieve and consolidates their successes in their modern day of market competition.
It is on the basis of this that individual corporate organization thus carry out some sort of social services to their host communities to make their (organizations) acceptable to their public thereby establishing good report with and create favorable image for himself.

1.2 PROBLEM STATEMENT

Public relations is not just writing of news for an organization. Attention has not been given to how these organizations get their customers; retain them, get new customers and their significant is the fact that people are aware that public relations practice entails more than just new writing. However, people have never pondered on why public relations practitioner do not content themselves with other assignment such as crisis management, corporate business among others.
The dire need for organizations to embrace and supply public relations principles into their practices also prompted this research work.
In order to debunk the erroneous impression that they are in business to make money and nothing more, public Relations practitioners have to be socially responsible to the immediate community where they operate. Besides, the creation of peaceful environment where the role of the public Relations profession can be carried out is vital, but the extent to which this has been establish shall be addressed in this research.

PROJECT TOPIC- STRATEGIC PLANNING: A VERITABLE TOOL IN THE PRACTICE OF PUBLIC RELATIONS (A STUDY OF ANAMBRA STATE PRIMARY EDUCATION BOARD, (SPEB) AWKA)

 

1.3 AIMS AND OBJECTIVES OF RESEARCH

The core objective of this research is to examine the importance of strategic planning in the practice of public relations.
The research work aims at findings out what the Anambra State Primary education Board (SPEB), Awka, does to give herself favorable image in the eyes of her publics.
The aims of this research is also to give an insight into understanding why organizations need to strategically plan their activities for advantageous results.
Finally, the research work is combine to the body knowledge already existing on the subject matter being research into. Knowledge, as a mater of fact, is an integration of proven fact and assertions by various individuals, for the sole purpose of informing the generality of human beings, thereby eliminating ignorance.

1.4 SIGNIFICANT OF RESEARCH

This research will serve as the Anambra state primary Education Board (SPEB). Awka, public relations practitioners in general, public and private organizations (who may) erroneously believe they can overcome difficulties that confront their
organizations without planning for them) so they can improve their strategies adopted in solving problem. The research is also to help public relations student to whom the project will serve as a ready reference material, given the dearth of books in the field of public relations.
Finally, the desire for national identify in all the field of human endeavour exhibited in the sprit of pride in indigenous writing, cultures and music make this work one of the few in public relations.
This work will go a long way to reduce the over dependence on foreign works in the field public relations. It is the researcher’s ardent belief that the challenge posed by the death of indigenous materials on any subject can be adequately addressed as student research into such subjects each time there is an opportunity to do so, particular as thee are cultural divergences involved.

1.5 SCOPE AND LIMITATION OF RESEARCH

PROJECT TOPIC- STRATEGIC PLANNING: A VERITABLE TOOL IN THE PRACTICE OF PUBLIC RELATIONS (A STUDY OF ANAMBRA STATE PRIMARY EDUCATION BOARD, (SPEB) AWKA)

 

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