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PROJECT TOPIC:MARKETING AGRICULTURAL PRODUCT OF RICE IN EBONYI STATE

MARKETING AGRICULTURAL PRODUCT OF RICE IN EBONYI STATE

 

ABSTRACT

Marketing is any human activity that is directed at satisfying needs and wants through exchange process. It serves as the life-wire of the economy without which their will barely be the need for any production. In the view of the aforementioned, this study seeks to analyses marketing of agricultural product rice in Ebonyi state using it as a major focus, with aim to determine problems areas and giving recommendations for change. In order to arrive the intended goals, this work is structured into five chapters:Chapter one is the introduction which comprised the back ground of the study, statement of the problem, purpose of the study, significant of the study, assumptions of the study, research question, hypothesis were formulated using Hi and Ho Hypothesis, Delimitation of the study and definition of terms.

Chapter two highlighted the literature review which focuses on theoretical frame work product, place, promotion, price and review of past research.

Chapter three, explained the research methodology adopted, it covers methods of investigation source of data, population, sample size, distribution and retrieval of the instruments and analysis of data.Chapter four focused on the presentation and analysis of data collected, production units and characteristics of the product, existing marketing system of Inyimagu community. Evaluation of the existing marketing system of Inyimagu community. Test of hypothesis formulated and discussion of findings.

Chapter five presents the finding, conclusion and recommendation, summary of the finding and limitation of the study.

 

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

Sometime in the past, long before oil rigs, pipe lines and refineries become part of the country’s physical and economic land scope, Nigeria fed its over 120 million population from its agricultural output. Then agriculture was the major revenue source for Nigeria. It was a surprising thing that agriculture suddenly lost its prime position in the economy’s revenue contribution to a sudden upsurge in crude oil production. Not withstanding, whatever may be happening in the agricultural sector of the nations economy, agriculture still continue to be the broad base of the economies, as well as the most dominant sector in terms of the volume of employment generation for the teaming labour force of the country. It is an obvious thing that most governments never failed to acknowledge the important and impact of agriculture in our national life but they have failed to give it the needed attention.

Consequently, upon the above statements, one would smartly ask what about the nations? This is relevant to known because marketing obviously serves as the life wire of the economy without which there will barely be the need for any production in the economic complexities of today’s societies different form what obtain in the early man’s subsistence economy.

Thus the truth is not far fetched, it is contended that efficient marketing of agricultural products can indirectly increase their production by reducing waste and thereby increasing marketable surplus. At this point, looking into the marketing of Ebonyi’s agricultural product is called for because since production is adduced the most basic process in the world economy, marketing is the second most basic process only to production. (i.e.agriculture). Both had therefore remained, and will continue to remain complementary in order to fulfill the task of satisfying man’s needs.

In the same manner, it is necessary to focus our search light, especially at this time, on the marketing of agricultural product in Ebonyi state particularly in appreciating the fact that the prices of rice continues to rise higher and biting even harder including in the rural areas the base of agricultural activities of the state. Thus, it becomes most important at this juncture to appraise the marketing process of agricultural products in the state as  this could be one of the reasons why there is still  evidences of agriculture constituting a very important sector of the Nigerian economy.

Finally, Inyimagu rice mill which serves as a case study is a rural area in Abakaliki local government of Ebonyi state. This place has enough landmass, which make settlers/ farmer their main occupation. They product rice, cassava, pineapple, groundnut, maize, vegetable etc in this study the focus will be marketing of rice in Ebonyi state.

MARKETING AGRICULTURAL PRODUCT OF RICE IN EBONYI STATE

 

1.2         STATEMENT OF THE PROBLEM

In carrying out some of its functions, Inyimagu rice mill engages in the production and marketing of agricultural products. But one can ask,

  • How efficiently and effectively is this community performing and handling these two functions?
  • Are its production units producing, and if yes, is there sufficient or enough supplies from the production unit?
  • What is the nature of existing marketing system of these establishment and is the system appropriate?
  • Are they satisfying the demand of her markets?

Before answers to the above questions can be supplied, research work must be conducted and carried out. This study therefore intends to research on these questions to find out what the situation is in Inyimagu Rice Mill

 

MARKETING AGRICULTURAL PRODUCT OF RICE IN EBONYI STATE

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