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Project topic- Roles of FRCN in attitude change and national development

Project topic- Roles of FRCN in attitude change and national development


The main objective of this study is to find out the roles of FRCN in attitude change and national development. Past studies relevant to the study were reviewed and a theory that formed the basic framework of the study was also examined. The research showed that FRCN is a potent instrument in ensuring attitude change and development in the country. FRCN serves as an informer, mobilizer, reformer, policy advocator, integrator, socio-cultural facilitator, educator and change agent. FRCN achieves the nation’s development objectives through its network programmes. The study also highlighted the problems confronting FRCN in the country. Finally, some recommendations were offered by the researcher with a view to resolving the challenges militating against the effective operation of FRCN, in order to improve its performance.


Radio is the most powerful channel in the task for attitude change and national development. It serves as a direct instrument of education, agent of social changes leading to changes in attitudes, beliefs, and practices that lead to national development. In Nigeria, Federal Radio Corporation OF Nigeria (FRCN) for more than a decade now has helped to accelerate social transformation needed for the social-economic development and mobilizes human resources for the nation’s development efforts.

FRCN achieves these development goals through its innovative, qualitative and development driven network programmes such as polices diary, consumer speaks, eagles on Radio, election mandate, election matters, health watch, Nigerian pride, Radio link , public complaint half hour, the people’s representative, the senate, Tax on radio, news bulletin and incisive commentaries.

The Ministry of national planning (1980) unpublished report cited in (Akonobi 1990:64), stated “it is clear that national development does not start with goods, services and things. It starts with people-their orientation, organization and discipline”. According to its report “when a society is properly oriented, organized and disciplined, it can be prosperous on the scantiest basis of natural wealth’. That is why attitude change is an essential component of national development.

Onabajo (2002) supported the above assertion when he said “national development do not only mean the physical development which is manifested into good roads, power supply, structures, industrialization etc. any development which does not include attitude change that will respect the dignity of labour and the propensity towards social change and self-reliant economy is at best incomplete”.

Lious Romiro Beltran corroborated the above assertion when he said that national development is “a directed and widely participatory process of deep and accelerated socio-political change in the economy, in the ecology, in the technology and the overall culture of a country so that the material and moral advancement of the majority of the population can be obtained within the condition of generalized equity, dignity and liberty”

National development results to beneficial change for the individual and the nation. It is a multi-facetted change process which brings about “increased skill, capacity and ability of a nation to utilize the resources in its environment for the upliftment of the quality of life of its people” (Rodny, 1974. Cited in Nwabueze, 2007, p.191). FRCN helps to move the minds of people and influence there decisions in private and public life.

As a channel that disseminates information about modern ideas, FRCN helps in re-organizing conflicting norms, change value systems and refine traditional beliefs and practices. Moemeka (1995:335) lent a voice to the above nation when he stated that “radio can become effective in inducing people to strive to change there attitude to life by accommodating new and innovative ideas would improve the quality of there lives” Akpan (1991:76) added that “radio makes possible the general diffusion of knowledge about life in today’s world and influences many of our social, political and economic patterns”.

It can be deduced from the above ascertains that information and knowledge dissemination is a very crucial element in national development. To improve knowledge and information to citizens means to educate them to carry development far and wide and the obvious way to achieve this is through the FRCN as an indispensable tool for national development. However, national development can not meaningfully take place in isolation of communication. Communication is a prime factor in fostering attitude change and national development.

Polices and plans aimed at achieving development goals have to be communicated to the public, especially those who would be mobilized to support development efforts, policies and plans of the government. Attention of change agents and stakeholders has to be attracted to development needs of the people. Successfully implemented or executed projects have to be made known to the public as a way of keeping them aware of the development trends in the country and keeping them informed about actions and inactions that impede development efforts in the country with a view to righting the wrongs and creating enabling environment for good effort to continue. Here lies the crucial role of the FRCN in providing the livewire which makes national development possible.

Communication is central to sustainable and enduring national development, with specific regards to national development and attitude change, FRCN has participated actively through the dissemination of information. FRCN helps in the dissemination of development message to the target audience often with a view to persuading them to adopt a positive attitude towards national development objective or agenda.

Project topic- Roles of FRCN in attitude change and national development


The main objectives of this work are to;

  1. Identify the role of FRCN in national development.
  2. Ascertain the effectiveness of FRCN programmes in attitude change and national development.
  3. Determine the place of FRCN in attitude change.
  4. Determine the need for attitude change in the nation.


FRCN: This is a public service broadcasting outfit which fast-track national development and attitude change.

Attitude Change: This is a planned and systematic process geared towards persuading people to adopt better behaviour, responsible attitude and accept new ideas in order to facilitate national development.

Imperative: A veritable tool or indispensable element for achieving national development.

National development: This refers to conscious, planned and change process geared towards the transformation and improvement of every aspect of the nation’s life.

Project topic- Roles of FRCN in attitude change and national development

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